The campaign we created for the launch of Calma SP's first shoe with Ipanema says it all: no one expected it, but everyone wants it!
For this project, I brought together the perfect team, so together we could create the entire concept of the launch campaign for the sandals made in collab by Ipanema with Calma SP.
Concept and Creation: Melina Harden and Lucas Chacon
Visual Identity: in partnership with Studio Ouieiee
