calma sp campaign.

Calma SP is a Brazilian fashion brand known for their colorful prints and for being inclusive.

our role in this campaign was to produce images that translated the brand's dna and also suggested the various possibilities that the clothes offered. therefore, besides the images, we created a book that materialized these possibilities.

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TEAM
CREATIVE PRODUCTION: FRANJA
CONCEPT AND CREATIVE DIRECTION:  FRANJA  BY MELINA LEONE HARDEN                                                                                                 PHOTOGRAPHY: JAZZIE MOYSSIADIS                                                                                                                                                         SET DESIGN AND STYLING: carol veríssimo                                                                                                                     BEAUTY: paula kadija

Creative PRODUCTION
visual narratives

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