digital content for güle.

Bom Retiro is a neighborhood in São Paulo and is home to the Korean community and its history. It is also a hub for wholesale fashion brands such as Güle.

for this project, Güle wanted to present the brand to their audience through content for social media and we did it through the story of Korean women, including güle's director, over a neighborhood walk.

We create and produce this content, mapping the iconic places in bom retiro, looking for these wonderful women and their stories, and reuniting a team of korean professionals to bring to life images and videos full of emotion and ancestry.