as donas do bar project.

Of all the stigmas that exist, some of the ones that most need to be redefined are those that label women. That's why jack daniels and 65/10 - a consulting agency focused in communication with women - created together the As Donas do Bar project. to review old labels and tell the story of those who run, create and frequent bars.

for this project, we produced the photoshooting with the bar owners, bringing together the perfect team to make it happen and make those women feel beautiful and powerful in the final images.