Image bank for itaú


The digital bank Iti, part of the Itaú COMPANY, needed to create IMAGES with a real, plural image that would translate a little of what they needed to communicate: an accessible, democratic bank, with the face of real and Brazilian people.

We embraced this project together with Iti's marketing team and joined our forces to dive deep into casting research, creative direction and production.

The result not only filled us with pride, but also earned us a nomination for the Brasil Design Award 2022.

TEAM
creative production: FRANJA
creative direction: Miguel F Mello
photography: mylena saza
beauty: Rafaella crepaldi
Stylist: DAvid pollack

Creative PRODUCTION
visual narratives

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